Insights v2: New Sales Dashboards

The sales section of Insights is intended to provide you with access to all their sales data in order for you to perform everything from daily operational tasks to exploratory analysis for strategic decision making. Another focus is to improve load times for high priority dashboards.

Dashboards

Upcoming Events Summary & Performance

• A snapshot of sales trend, event sales (incl. ticket type), and key metrics with period on period comparison (today vs yesterday, last week vs the week before, year to date vs last year year to date).
• Designed to be used for upcoming events.
• Note: purchase date and comparison filters only apply to bottom row of visualisations.
• This dashboard is designed to load fast

Detailed Sales

• Detailed sales breakdown for an event. Enhanced version of reporting dashboard GSS.
• Can be scheduled and alerts can be added to track sales and notify when ticket types are selling out.
• Note: an event must be applied to view dashboard.
• This dashboard is design to load fas

Event View

• Sales trends, audience location, offer code and ref code information for a specific event.
• In the future, it will be accessed through "Manage Events" in the control room, through a specific event. 
• Note: an event must be applied to view dashboard. 
• This dashboard is designed to load fast, however allow extra time for the purchaser map due to rendering.

Purchasers (with age of purchasers)

• Demographic information including purchaser location, gender and age
• This can be used to brief the event team on what to expect in terms of audience and can be used by marketing to target high-level segments 
• Depending on what information you want to see, large volumes of data may take a little extra time to load due to the calculations on this page

Purchasers (with age of attendees)

• Demographic information including purchaser location, gender and attendee age (if collected). 
• Not all events will have attendee information, this is dependent on the event build, however if attendee age is collected, this can help with understanding +18/-18
• Depending on what information you want to see, large volumes of data may take a little extra time to load due to the calculations on this page

Purchaser & Attendee Details

• Detailed purchaser and attendee information, useful for doorlists, dinner and show etc
• Can also be used as a mailing list, filterable by genre, artist and other factors. 
• Depending on what information you want to see, large volumes of data may take a little extra time to load

Sales Trends

• Sales trends over a selected period of time for a variety of key sales metrics.
• Graphs can be shown by month and day as well. 
• Depending on what information you want to see, large volumes of data may take a little extra time to load due to the calculations on this page

Booking History

• Transactional level sales breakdown including fees. 
• Similar to the current booking history in control room, with more data.

Want to learn more? Click here to see which new report is best suited to replace the legacy options, or click through the title of any of the above reports to see a detailed guide.