Attendance Summary

What does it do?

The Attendance Summary dashboard offers a deeper view into who actually attended your event, combining scanning data with demographic insights like age, gender, and location—information not previously available in standard reporting. It also provides key attendance metrics and scan activity over time, helping event teams understand audience composition, peak entry periods, and overall engagement.

Why use it?

Analyse Attendance - Track actual attendance to measure true engagement, while gaining demographic insights—such as age, gender, and location—to refine future audience targeting and messaging.

Improve Future Planning: Use attendance trends and demographic data to optimize marketing, logistics, and event strategy. Spot regions or audience segments with low attendance and plan targeted outreach.

Who uses it?

Event Operations - Use attendance patterns to optimise staffing levels, streamline entry flow, and adjust venue layout. By analysing peak arrival times and crowd density, they can plan resources more effectively to ensure a smooth and efficient on-site experience.

Marketing and Partnerships teams  - Use attendance and demographic data to refine campaign targeting, identify underperforming audience segments, and tailor messaging to drive stronger engagement. By understanding who actually attended, marketing and partnerships teams can demonstrate audience value to sponsors and craft more compelling partnership opportunities for future events.
 

How to use it?

Extra features

• Scheduling - Scheduling only applies to the whole dashboard. See scheduling how-to for more info. An example of a use case for this dashboard:
  • Send the dashboard daily/weekly to people who want to monitor the returns/resale counts for upcoming shows
• Downloading data - Data can be downloaded in a variety of methods. See downloading how-to for more info. Some visuals and tables 'may' have more underlying data fields than displayed on the dashboard. (when downloading you would need to click "As displayed in data table
• Alerts - Alerts are unique to tiles (each visualisation/table) and should be set by the client. They allow a user to be notified by email at a certain time when a condition has been met. See alerts how-to for more info. For example, (using the top summary table), set an Alert to be notified when 'Sum Allocation Remaining (any)' Is equal to '0'. Indicating an Event Sell-out