Insights V2: Purchasers (with age of attendees)

What does it do?

Provides an overview of your audience with age by attendees. Includes sales by gender, age, postcodes, regions etc.

• Age of attendee including breakdowns by 18-20 and 21-24 years
• % of tickets sold by region
• Call outs of largest audience location and age.

Why use it?

Event brief - You can use this to brief security and the bar on the expected demographic for an event.

Target marketing - As you sell tickets, decide who and where you may target more to sell more tickets.

Who uses it?

Venue Manager - To brief the event team on the night!

Marketing - To send out EDMs or target marketing activities to people or areas.

How to use it?