What does it do?
Provides an overview of your audience with age by purchaser. Includes sales by gender, age, postcodes, regions etc.
- Age of purchaser including breakdowns by 18-20 and 21-24 years
- % of tickets sold by region
- Call outs of largest audience location and age.
Why use it?
Event brief - You can use this to brief security and the bar on the expected demographic for an event.
Target marketing - As you sell tickets, decide who and where you may target more to sell more tickets.
Who uses it?
Venue Manager - To brief the event team on the night!
Marketing - To send out EDMs or target marketing activities to people or areas.
How to use it?
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