Use Referrer Tags to attribute ticket sales to particular traffic channels, pages, or campaigns.
Add Referrer Tags
Simply add a Referrer Tag to a URL by adding ‘?ref=[enter any code here]’ to the end of your event page URL (or, if using a skinned event page URL, add ‘&ref=[enter any code here]’
ie.
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https://www.moshtix.com.au/v2/event/moshtix-music-event/12345?ref=eventfacebook to tag sales from a facebook post (on an unskinned page) |
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https://www.moshtix.com.au/v2/event/moshtix-music-event/12345?skin=skinID&ref=eventedm to tag sales from an email send (on a skinned page) |
You can use any terms you like for your ref tags, and there is no set up required within Moshtix, or limit on how many different ref tags you can use.
See Sales With Referrer Tags
From your Moshtix Control Room, access Insights in your Reporting section, then use either Sales By Ticket Type or Sales By Event reports.
You will see a dashboard field called "Tickets By Ref Code" in the Sales By Ticket Type report, or "Top Ref Codes" in the Sales By Event Report.
Note: the tickets sold by ref code will only be direct sales - ie those that clicked a link with a ref code, selected their tickets and completed their purchase. Any customers who click a link with a ref code but navigate around the site first and/or come back later via another method without a ref code later to make their purchase will not be recorded.
Need some help? Contact your Client Manager.
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