Add / Edit / Delete Snapchat Pixels on your Events or Account

Before adding a pixel, you must have your account and tracking set up with Snapchat - if you haven't used Snapchat before, please review their Support Information on how to get started.

What to expect:

For Snapchat, you have the option of third party tracking or our Conversion API server-side tracking solution.

Third-party:

• Your pixel ID should be in the format XXXXXXXX-XXXX-XXXX-XXXXXXXXXXXX
• Example - 1ab2345c-06d0-7891-a2b3-c45678de910f

Conversion API (Optional):

• This requires an additional API Token that you can generate within the Snapchat platform. In Snapchat, log in to Ads Manager and click on "Business Dashboard" in the top left menu. Follow the steps in their Support Information under "What are the Auth requirements for using the Conversions API?"

Adding a Snapchat Pixel

1. Click on '+ Pixel ID'
2. Select which event you want this pixel to apply to using the dropdown.
   • Or, Enable this pixel to be applied to all events.
3. Input your pixel ID 
   • (Optional step) if you want to enable our Conversion API tracking, enter your API Token
4. Click Save

Your Snapchat Pixel is now saved and active and you will begin receiving data into your Snapchat account. Added pixels can also be edited and deleted

Editing a Snapchat Pixel

1. Expand the event/s within the list of Added Pixels to find the pixel to edit.
2. Click Edit ID
3. Update or replace the Pixel ID 
4. Click the check icon to save your changes.
   1. You can click the cross icon to close the edit without saving changes.

Delete a Snapchat Pixel

1. Locate the event under Added Pixels
2. Click the Bin icon to delete all pixels for that event
3. Click Delete in the confirmation modal to remove the pixel
   1. Click Cancel to go back without deleting.