Our offering includes pixel tracking capabilities for:

• Google Ads
• Google Analytics
• Floodlight

Adding a Google Ads Pixel

Before adding a pixel, you must have your account and tracking set up with Google Ads - if you haven't used Google Ads before, please review their Support Information on how to get started.

What to expect:

• A Conversion ID that starts with AW-
• A Conversion Label

Example - 

Conversion ID: AW-123456789
Conversion Label: o1-_BCDefghi2JKlm

Adding a Google Ads Pixel:

1. Click on '+ Pixel ID'
2. Select which event you want this pixel to apply to using the dropdown.
   1. Or, Enable this pixel to be applied to all events.
3. Input your Conversion ID
4. Add your Conversion Label for purchase tracking metrics
5. Click Save

Your Google Ads Pixel is now saved and active and you will begin receiving data into your Google Ads account. Added pixels can also be edited and deleted.

Editing a Google Ads Pixel:

1. Expand the event/s within the list of Added Pixels to find the pixel to edit.
2. Click Edit ID
3. Update or replace the Pixel ID
4. Click the check icon to save your changes.
   1. You can click the cross icon to close the edit without saving changes.

Deleting a Google Ads Pixel

1. Locate the event under Added Pixels

2. Click the Bin icon to delete all pixels for that event

3. Click Delete in the confirmation modal to remove the pixel

   1. Click Cancel to go back without deleting.

Adding a Google Analytics Pixel

Before adding a pixel, you must have your account and tracking set up with Google Analytics - if you haven't used Google Analytics before, please review their Support Information on how to get started.

What to expect:

Your Measurement ID starts with a G- and may contain a mix of numbers and uppercase letters.

Example - G-1A234BC56D

Adding a Google Analytics Pixel:

1. Click on '+ Pixel ID'
2. Select which event you want this pixel to apply to using the dropdown.
   1. Or, Enable this pixel to be applied to all events.
3. Input your Measurement ID
4. Click Save
5. Your Google Analytics Pixel is now saved and active and you will begin receiving data into your Google Analytics account. Added pixels can also be edited and deleted.

Editing a Google Analytics Pixel:

1. Expand the event/s within the list of Added Pixels to find the pixel to edit.
2. Click Edit ID
3. Update or replace the Pixel ID
4. Click the check icon to save your changes.
   1. You can click the cross icon to close the edit without saving changes.

Deleting a Google Analytics Pixel:

1. Locate the event under Added Pixels
2. Click the Bin icon to delete all pixels for that event
3. Click Delete in the confirmation modal to remove the pixel
4. Click Cancel to go back without deleting.

Adding a Google Floodlight Pixel

Before adding a pixel, you must have your account and tracking set up with Google Floodlight - if you haven't used Google Floodlight before, please review their Support Information on how to get started.

What to expect:

• A Floodlight config ID which starts with DC-
• A Floodlight Activity String which is made up of three elements

Example -
Floodlight config ID: DC-123456789
Floodlight Activity String: abc/tree0+transactions

(This is [activityGroupTagString]/[activityTagString]+[countingMethod])

Adding a Google Floodlight Pixel:

1. Click on '+ Pixel ID'
2. Select which event you want this pixel to apply to using the dropdown.
   1. Or, Enable this pixel to be applied to all events.
3. Input your Floodlight config ID
4. Add your Floodlight Activity String [activityGroupTagString]/[activityTagString]+[countingMethod].
5. Click Save

Your Google Floodlight pixel is now saved and active and you will begin receiving data into your Google Floodlight account. Added pixels can also be edited and deleted.

Editing a Google Floodlight Pixel:

1. Expand the event/s within the list of Added Pixels to find the pixel to edit.
2. Click Edit ID
3. Update or replace the Pixel ID
4. Click the check icon to save your changes.
   1. You can click the cross icon to close the edit without saving changes.

Deleting a Google Floodlight Pixel:

1. Locate the event under Added Pixels
2. Click the Bin icon to delete all pixels for that event
3. Click Delete in the confirmation modal to remove the pixel
   1. Click Cancel to go back without deleting.