How to segment using your purchase data in Braze

Your purchase data is stored in a nested custom attribute name customer_purchase_data.

To access this in a Segment, go to Custom Attributes > Nested Custom Attributes and choose customer_purchase_history

🔗 Quick Links:
Segment By Event ID
Segment By Genre
Segment By Recurring Event
Segment By State
Segment By Link Alias (Link Clicks)
Segment By Waitlist

Segment by event id

1. In a Segment, go to Custom Attributes > Nested Custom Attributes and choose customer_purchase_history
2. In Properties, Select event_id
   
3. And then add in your id
   

Segment by Genre

1. In a Segment, go to Custom Attributes > Nested Custom Attributes and choose customer_purchase_history
2. In Properties, select event_genre and then equals (or contains any of). Valid genres are
3. festivals
4. rock-pop
5. electronic-dance
6. indie
7. hip-hop
8. exhibition-expo
9. hard-rock-metal
10. sports
11. country
12. comedy
13. blues-roots
14. soul-rnb
15. punk
16. all-ages
17. other
18. world-latin
19. fashion
20. reggae
21. jazz
22. acoustic
23. theatre
24. opera-classical-choir
25. singles-events
26. poetry-spoken-word
27. educational-pd-workshop
28. charity-fund-raiser

Segment by recurring event

1. In a Segment, go to Custom Attributes > Nested Custom Attributes and choose customer_purchase_history
2. In Properties, select name and then “matches regex” and add in the name (or partial name) of your event.

E.g. if you have a recurring emo night named “Emo Night”, you can put matches regex Emo, and it will match every event with Emo in it.

• Thursday Emo Night
• A very Emo Christmas
• Emo Halloween

Segment by State

1. In a Segment, go to Custom Attributes > Nested Custom Attributes and choose state
2. Valid states/regions are:

Australia

• NSW
• VIC
• QLD
• WA
• SA
• TAS
• ACT
• NT

New Zealand

• Northland
• Auckland
• Waikato
• Bay of Plenty
• Gisborne
• Hawke's Bay
• Taranaki
• Manawatu-Whanganui (Manawatū-Whanganui)
• Wellington
• Tasman
• Nelson
• Marlborough
• West Coast
• Canterbury
• Otago
• Southland

Segment by Link Alias (Link Clicks)

1. Select the past campaign you want to track links clicked for.
2. Click ‘Preview & Heatmap’
   
3. Make sure you toggle ‘Show Heatmap’ on
   
4. Make a note of each link you want to track. e.g. link59, link60, link61
5. Go to ‘Audience’, then ‘Segments’
6. Click ‘Create Segment’
7. Create a filter using ‘Clicked Alias in Campaign’
8. Clicked Link = true
9. Select the campaign you want to track clicks for and enter the link alias
10. Click ‘OR’ and repeat the process if there are multiple links you want to include in your segment
    
11. Click ‘Save’
12. You can now select this audience in future campaigns under Target Audiences

Segment by Waitlist

1. Log into Moshtix Control Room and find the Waitlist ID by heading to Account > Manage Membership
   
2. Copy the Waitlist ID for the event you wish to create a segment in Braze for.
3. Head to Segments in Braze and click ‘Create Segment’
4. Create your Waitlist segment by using the below filters: Custom Attributes > customer_wait_lists > matches regex > waitlist ID
   
5. After saving your segment, you can now select this segment under ‘Target Audience’ when scheduling your email.
6. By default, Braze only sends to users who are subscribed to marketing communications. However, for waitlist specific emails, you’re allowed to contact all users who have signed up to the waitlist, even if they’re not subscribed to marketing in general. To do this, you just need to select 'All users including unsubscribed users' under Target Audiences when scheduling the email. That will ensure the full waitlist receives the release notification.